If the FAQ isn’t enough, shoppers might look for guides they can work through to find answers to their questions. Links to a help center and relevant guides ![]() They might want to know how long delivery times are, what your shipping costs are, or whether they need any additional products to go with their initial purchase.Īdding an FAQs section to your Contact Us page can help customers self-serve and get their questions answered without having to wait for a response from your team. You’ll find that a lot of shoppers have similar questions. The bottom of a Contact Us page is the perfect place for an inviting CTA (call to action). This is a great opportunity to invite them to do something else, such as sign up for your newsletter, check out your sale products or follow you on social media. Inevitably, someone will land on your Contact Us page and not fill out the form to contact you. Business hours and expected response times.A map of where you’re physically located.Other information you can convey to customers on your Contact page include: For example, if you have a business phone number, a physical location, or a Twitter account, list them here. If there are ways your customers can contact you other than email, it’s important to include them on the page as well. What should I include on a Contact Us page? 1. If you’re easy to contact, customers can get the answers they need quickly. Unfortunately, that sometimes means they’ll decide to leave empty-handed. When a customer delays a purchase, it’s often because they have lingering questions or need to come to a decision on a final important detail. Mistakes happen, and customers want to know you’ll be there to help when it does.įinally, being available to answer questions can convert curious website visitors into customers. ![]() Making it easy for customers to contact you if something goes wrong can save a sale (and a customer) who’s had a bad experience through a missing shipment or damaged product. When customers are reminded there’s a real person (or a team of people) powering your ecommerce store, they are much more likely to trust you compared to a faceless logo.Ĭontact Us forms also help reassure customers there’s someone listening to complaints and feedback. It’s easier to trust someone new who seems friendly right from the start. ![]() New visitors are more likely to purchase when they trust your brand, and existing customers are more likely to recommend you and make repeat purchases when they trust you.īeing approachable and easy to talk to is a simple way of building trust with your website visitors. Trust is the most important currency ecommerce stores have. By making your Contact page more personable and more inviting, you’ll be giving customers who need to talk to you a better experience. While you’ve probably put a lot of thought into making your homepage or landing page represent your brand and personality, other web pages tend to get a lot less love. It might seem like just another standard link in the navigation menu, but an online store’s Contact Us page is often one of the most under-optimized locations on its entire site.
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