![]() The data collected by the survey are the resident's perception of the town centre's environment and the profile of its residents. A total of 330 residents from the residential areas located within the town centre boundaries were involved in the sample survey. The quantitative approach adopted a survey using a questionnaire on a sample of the town centre's residents. The research adopted a mixed methodology using both the quantitative and qualitative method in data collection and analysis. Finally, is to examine the variation in residents' perception of elements and qualities associated with identity between different parts of the town centre. The third objective is to examine the variation in residents' perception of elements and the qualities associated with identity according to their socio-cultural background. Secondly is to establish the qualities that are associated with identity of the town centre. The objectives of the research is to identify the elements associated with identity of the town centre as perceived by the residents. The aim is to investigate the elements and qualities associated with the identity of the town centre as perceived by its residents. Identity in this research is defined as the qualities of a place that are recognised or recalled as being distinct from other places by the people. This research examines the concept of identity of place using the town centre of Kuantan, Malaysia as a case study. The paper also looks at the UN's Safe Cities Programme. It is only by engaging the community in the social affairs of their neighbourhood and eventually the city that problems of safety can be tackled. Inevitably this means we have to come to terms with constructive opportunities for conflict resolution in the production of social goods through community participation. Creating safe, clean environments, providing quality education for children, maintaining inter-generational ties, the reciprocal exchange of information and services among families, and the shared willingness to intervene on behalf of local safety, all produce a social good that yields positive benefit to all residents - especially children and women. Efforts must be made to generate sustainable neighbourhoods and the communities within them. Tackling issues of safety is not just about crime and security. This was followed by social and moral problems (12 percent and 9 percent respectively).According to the United Nations Survey of Crime Trends and Operations of Criminal Justice Systems, Malaysia ranks 50 out of 60 countries in terms of total crime per capita. The degree of neighbourhood safety (real or perceived) is a major determinant of how people live.In a 2004 survey results of community perception on the six top issues of Malaysia then, 42% of those surveyed perceived that crime and public safety was the main issue of concern. A community is '"an interacting population of various kinds of individuals in a common location" or "a group of people with a common characteristic or interest living together within a larger society" Community as a concept can be interpreted as a sense of belonging, a way of life, and diversity with a common purpose. In a globally competitive world where nations look to greater economic investments for prosperity, the level and perceptions of safety within a place affects the level of investments. As such, a well-designed street environment is essential with the streets as ‘public space’ which can enhance their liveable environments in advance. All factors based on the purpose of physical forms and appearances, socio-economic and characteristics of both users and the residents. Also finds the qualities of a user-friendly street such as, Comfort and convenient, Safety and security, and Accessibility and linkages. This review of the literature on liveability and user- friendly streets indicates that many factors influence the degree of liveliness and form and finds that the physical design and characteristics like Proportion and dimension, Sense of enclosure, Scale of street, Transparency, Unity and Quality of View. Thus, this paper aims to examine the physical design features and characteristics of user- friendly streets that contribute to a liveable environment. It is therefore crucial that streets are friendly to all users, a public space which provides a liveable environment for pedestrians with a walkable environment that is inviting, safe, aesthetically pleasing, and equipped with sufficient pedestrian amenities. They exist to cater for the social and leisure requirements of the public and have a positive association with economic development, public physical well-being and help establish an environment of communal bonding. Streets are an important element of freely accessible public space and constitute the most significant manifestation of the public domain.
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